Shortlist 2026
CATEGORY |
ENTRANT |
BRAND |
CAMPAIGN |
|---|---|---|---|
|
AI-Led Marketing & Innovation – Best AI-Driven Innovation
|
One Hand Clap Media | Razorpay | Fix My Itch |
| The House of Abhinandan Lodha | ACE - by The House of Abhinandan Lodha | ACE - AI Sales Call Intelligence | |
|
AI-Led Marketing & Innovation – Best AI-Generated Creative Content
|
5W1H Solutions | RuPay | RuPay Absurd Intelligence (AI) Campaign 2026 |
| AI Collective | MYK LATICRETE India | MYK Laticrete "Myth Busters" Campaign | |
| Schbang Digital Solutions | Bridgestone | Bridgestone AI film | |
|
AI-Led Marketing & Innovation – Best Human + AI Collaboration
|
One Hand Clap Media | Razorpay | Fix My Itch |
| Vadilal Group | Vadilal Ice Cream | ZMVK – Nibba Nibbi AI Dialogue Challenge | |
|
AI-Led Marketing & Innovation – Best Use of AI for Data Insights
|
IndusInd Nippon Life Insurance | IndusInd Nippon Life Insurance | Best Use of AI for Data Insights |
| One Hand Clap Media | Razorpay | Fix My Itch | |
| Smartly | Instamart | Instamart’s New User Campaigns | |
| The House of Abhinandan Lodha | The House of Abhinandan Lodha | ACE - AI Sales Call Intelligence | |
| YOptima Media Solutions | Lagom Labs (Nua) | Nua – Data-Led Brand and Demand Campaign | |
|
B2B Marketing Campaign – Best B2B Marketing Campaign
|
BHIVE Workspace | BHIVE Workspace | BHIVE Moves With Milind |
| Infidigit | Dun & Bradstreet India | Infidigit X DnB - Driving B2B Lead Generation | |
| SAS | SAS | SAS: A collection of stories driving real-world impact | |
| The Unicorn Films | Goel TMT | Band Baaja Bitiya | |
|
Creativity & Craft – Best Copywriting
|
BBH Communications India | Škoda Auto India | Octavia RS |
| The Unicorn Films | Goel TMT | Band Baaja Bitiya | |
|
Creativity & Craft – Best Video Craft / Production
|
AirAsia | AirAsia | AirAsia Fufaji Campaign |
| BBDO India | Mercedes-Benz India | The Test Drive Before The Test Drive | |
| DeadAnt Media | Max Estates | Where Togetherness Is Real Wellbeing | |
| Prachar Communications | BKT Tyres | Elevate Your Drive | |
| Schbang Digital Solutions | Deoleo | Figaro Mr. Multipurpose | |
| Schbang Digital Solutions | Tata Capital | Stop Blaming Her - Tata Capital Women's Day | |
| Star Studio18 | Star Studio18 | Mission Impossible x Dabbawalas : Giving India its own Mission: Impossible theme to hum. | |
| Story Digital | Adani Ambuja Cement | Durga Puja - Shoktirutshob | |
| The Unicorn Films | Goel TMT | Band Baaja Bitiya | |
|
Creativity & Craft – Creator Excellence
|
BBH Communications India | Garnier Men | Bassi Vs Garnier Men Face Wash |
| Schbang Digital Solutions | MTR (Orkla India) | MTR Sambar Anthem | |
|
Digital Marketing – Best Community Building Campaign
|
BBH Communications India | Garnier Men | Bassi Vs Garnier Men Face Wash |
| MuscleBlaze | MuscleBlaze | Because I Can | |
| Schbang Digital Solutions | Orkla India | MTR Sambar Anthem | |
| Traya Health | Traya Health | #Proofhaiboss | |
|
Digital Marketing – Best Creator & Influencer Campaign
|
BBH Communications India | Garnier Men | Bassi Vs Garnier Men Face Wash |
| Burson Genesis | KFC India | Epic Savers | |
| Star Studio18 | Star Studio18 | Lilo & Stitch: Everyone's Best Friend, Stitch Takes Over India | |
| Vadilal Group | Vadilal Ice Cream | ZMVK – The Creator Engine | |
|
Digital Marketing – Best Digital Video Campaign
|
AirAsia | AirAsia | AirAsia Fufaji Campaign |
| BCC Media Network | SafeGold | SafeGold Old Gold Leasing DVC | |
| Dabur India | Dabur India | Dabur Red presents Desh Ke Laal | |
| DeadAnt Media | Max Estates | Where Togetherness Is Real Wellbeing | |
| Grey 82.5 | Axis Bank | Axis Bank | Mother Tonguelish | |
| Moe's Art | K Raheja Corp | Desh Ki Dhun | |
| Star Studio18 | Star Studio18 | Mission Impossible x Dabbawalas : Giving India its own Mission: Impossible theme to hum. | |
| Techno Be With You | Track’d | Track’d: India Is the Stage - Live Electronic Music Beyond the Club | |
| The House of Abhinandan Lodha | The House of Abhinandan Lodha | Ab Zameen Lete Waqt No Drama | |
| The Unicorn Films | Goel TMT | Band Baaja Bitiya | |
|
Digital Marketing – Best Earned-First Digital Campaign
|
BBH Communications India | Garnier Men | Bassi Vs Garnier Men Face Wash |
| Publicis Propagate | NIVEA Soft UV | NIVEA - Baddie But Softie | |
| Roll Dot Agency | Ardent Alcobev (Dram Bell) | The Hack That Wasn't | |
|
Digital Marketing – Best Long-Term Campaign Strategy
|
AVIAN We. | Radisson Hotel Group | Radisson Hotel Group Creator Hub: Building an Always-On Creator Ecosystem |
| FTA Global | Reliance Digital | How FTA Global achieved 194% growth in organic traffic for Reliance Digital | |
| Wavemaker India | Tata Sampann | Pyaar Bhara | |
|
Digital Marketing – Best Real-Time Marketing Campaign
|
Publicis Propagate | NIVEA Soft UV | NIVEA - Baddie But Softie |
| Roll Dot Agency | Ardent Alcobev (Dram Bell) | The Hack That Wasn't | |
|
Digital Marketing – Best Search Marketing Campaign
|
FTA Global | Allucent | How FTA Global achieved 27% growth in organic traffic for Allucent |
| FTA Global | Reliance Digital | How FTA Global achieved 194% growth in organic traffic for Reliance Digital | |
|
Digital Marketing – Best Social Media Content Series
|
Adfactors PR | TransUnion CIBIL | CIBIL Sandesh & Know Your CIBIL Podcasts campaign |
| Dabur India | Dabur India | Dabur Red presents Desh Ke Laal | |
| Grey 82.5 | Axis Bank | Axis Bank | Fixed Deposits | #SafeInvestingIsSmartInvesting | |
| MuscleBlaze | MuscleBlaze | Zidd Stories | |
| Schbang Digital Solutions | Fevicol | Fevicol Lourve Heist Prevention | |
| Star Studio18 | Star Studio18 | Jolly LLB 3 - Jolly vs Jolly: The Great Kanpur vs Meerut Kalesh | |
| Weber Shandwick | Tourism New Zealand | New Zealand’s invitation to travel #BeyondTheFilter - Discover What Doesn’t Fit in a Frame | |
|
Digital Marketing – Best Social Media Strategy
|
AVIAN We. | Radisson Hotel Group | Radisson Hotel Group Creator Hub: Building an Always-On Social Media Ecosystem |
| Grey 82.5 | Axis Bank | Axis Bank | Fixed Deposits | #SafeInvestingIsSmartInvesting | |
| Jajabor Brand Consultancy | Wellbeing Nutrition | The Lighter, Quieter Whey | |
| Publicis Propagate | NIVEA Soft UV | NIVEA - Baddie But Softie | |
| Schbang Digital Solutions | Fevicol | Fevicol Prevents Hit Wicket | |
| Star Studio18 | Star Studio18 | Lilo & Stitch: Everyone's Best Friend, Stitch Takes Over India | |
| Star Studio18 | Star Studio18 | Twinkle Khanna × The Roses | |
| Star Studio18 | Star Studio18 | Jolly LLB 3 - Jolly vs Jolly | |
| Story Digital | Adani Ambuja Cement | Ambuja Monsoon | |
| The House of Abhinandan Lodha | The House of Abhinandan Lodha | Landopedia by The House of Abhinandan Lodha® | |
| The Unicorn Films | Goel TMT | Band Baaja Bitiya | |
| Tilaknagar Industries | Mansion House | Mansion House x NBK — Dil Open Cheyyi. Life Welcome Cheyyi | |
| White Rivers Media | Sunfeast Fantastik (ITC) | Dump Your Excess 2.0 | |
|
eCommerce & Retail Innovation – Best Social Commerce Campaign
|
Wavemaker India | Tata Sampann | Pyaar Bhara |
| Weber Shandwick | Nespresso, Nestle India | From Café Culture to Home Ritual How Nespresso Completed India’s Coffee Experience at Home | |
|
eCommerce & Retail Innovation – Quick Commerce Campaigns
|
DViO Digital | Fortune Basmati Rice Range (AWL Agri Business) | Fortune Rice on Blinkit |
| LS Digital | Sebamed (USV Consumer Care) | Three Shelves, One Brand | |
| Vadilal Group | Vadilal Ice Cream | Situationship with Ice Cream – Summer 2026 | |
|
Integrated Marketing – Best Cultural Impact Campaign
|
BBH Communications India | CaratLane | CaratLane Seven Songs of Love |
| BBH Communications India | Garnier Men | Bassi Vs Garnier Men Face Wash | |
| Dabur India | Dabur India | Dabur Red presents Desh Ke Laal | |
| Jyothy Labs | Margo (Jyothy Labs) | Margo x Durga Pujo 2025 - Taste Margo | |
| PR Pundit Havas Red | Crocs | Your Crocs. Your Splash. | |
| The Unicorn Films | Goel TMT | Band Baaja Bitiya | |
|
Integrated Marketing – Best Integrated Campaign
|
BBDO India | Mercedes- Benz India | The Test Drive Before The Test Drive |
| ITW Universe | Dr. Fixit (Pidilite Industries) | Dr. Fixit x Women's Premier League (WPL) 2026 | |
| MSL | Suzlon Energy | India's Energy Independence At Risk | |
| Paytm | Paytm | Paytm Gold: Democratizing Gold Ownership Through an Integrated Digital-First Campaign | |
| The House of Abhinandan Lodha | The House of Abhinandan Lodha | Vrindavan Global - Land Above All by HoABL | |
| Vadilal Group | Vadilal Ice Cream | Situationship with Ice Cream – Summer 2026 | |
| Wavemaker India | Tata Sampann | Pyaar Bhara | |
|
Integrated Marketing – Best Regional / Multilingual Campaign
|
Supertails | Supertails | Winning Bangalore |
| ABP Digital | Maruti Suzuki | Pujor First Look | |
| AirAsia | AirAsia | AirAsia Fufaji Campaign | |
| BBH Communications India | CaratLane | CaratLane Seven Songs of Love | |
| Jyothy Labs | Margo (Jyothy Labs) | Margo x Durga Pujo 2025 - Taste Margo | |
| MuscleBlaze | MuscleBlaze | MuscleBlaze Biozyme : The Jar That Spoke South | |
| Nash8 Creatives | PhonePe | Loan Kathaayein | |
| SPAG FINN Partners | Dreame Technology | From Unknown Entrant to India’s Trusted Smart Home Brand | |
| Star Studio18 | Star Studio18 | Mission: Impossible – The Final Reckoning: Apna Tom Cruise Feel 'Apna | |
| Star Studio18 | Star Studio18 | Finding India’s Judy Hopps: Shraddha Kapoor Voices Zootopia 2 | |
| Star Studio18 | Star Studio18 | Avatar Nahi अवतार | Avatar: Fire & Ash | |
| Star Studio18 | Star Studio18 | Finding India’s Judy Hopps: Shraddha Kapoor Voices Zootopia 2 | |
| Story Digital | Adani ACC Cement | Bishwash Er Shilpo | |
| Tilaknagar Industries | Mansion House | Mansion House x NBK - Dil Open Cheyyi. Life Welcome Cheyyi | |
|
Integrated Marketing – Best Social Impact Campaign
|
BBH Communications India | HDFC ERGO | Playable |
| RepIndia | Pudumjee Paper | Cost of Convenience | |
| ROOTANIAN | BPCL | Sher- E- Dil | |
| Schbang Digital Solutions | Tata Capital | Stop Blaming Her - Tata Capital Woman's Day | |
| SPAG FINN Partners | Roche India | Walk In My Shoes | |
| Star Studio18 | Star Studio18 | Elio - Earth's Ambassador Initiative | |
| Supertails | Supertails | Adopt a Pet (From Loneliness to Companionship: Through New Year's to Valentine's Day) | |
|
Media Impact & Marketing Excellence – Best Data-Driven Creativity
|
BBH Communications India | HDFC ERGO | Playable |
| Omnicom Production India/Magnon | Luminous Power Technologies | Amazon Great Indian Festival & Flipkart Big Billion Days 2025 | |
| One Hand Clap Media | Razorpay | Fix My Itch | |
|
Media Impact & Marketing Excellence – Best Media Innovation
|
BBDO India | Mercedes- Benz India | The Test Drive Before The Test Drive |
| DViO Digital | Kohinoor Basmati Rice (AWL Agri Business) | Kohinoor Qisse Kuchh Khaas: India's rice heritage as owned media and AI search presence | |
| Omnicom Production India/Magnon | Luminous Power Technologies | Flipkart PCA Campaign | |
| Roll Dot Agency | Ardent Alcobev (Dram Bell) | The Hack That Wasn't | |
| Star Studio18 | Star Studio18 | 1.56 Million Reminders: Avatar: Fire & Ash - India’s Instagram World Record | |
| The House of Abhinandan Lodha | The House of Abhinandan Lodha | Vrindavan Global - Land Above All by HoABL - Print Innovation | |
| The House of Abhinandan Lodha | The House of Abhinandan Lodha and Zepto | HoABL x Zepto : Land in 10 minutes | |
| Wavemaker India | Tata Sampann | Pyaar Bhara | |
|
Media Impact & Marketing Excellence – Best Performance Marketing Campaign
|
LS Digital | m.Stock | The Rs. 5 Pivot: Unlocking High-Value Growth |
| Star Studio18 | Star Studio18 | Avatar: Fire & Ash - The Future of Movie Performance Marketing | |
| Wavemaker India | Tata Sampann | Pyaar Bhara |