Darshana Shah

Darshana Shah is one of India’s most recognized brand, marketing and digital transformation leaders with 28 years of building brands, reimagining customer ecosystems, and driving enterprise-wide digital transformation across Financial Services, Retail, and Technology. As a former Group Chief Marketing Officer at Aditya Birla Capital, she unified ten diverse businesses under a single ‘One ABC’ identity, integrating brand architecture, data, and CX to create one of India’s most ambitious financial services reinventions. At Aditya Birla Health Insurance, she built India’s first health and wellness ecosystem, merging insurance, behavioral science, and digital engagement to redefine how customers experience health.

Her leadership philosophy, “Technology empowers brands only when it deepens human experience “ has shaped how she leads at scale: from orchestrating AI and martech-led growth, to building purpose-driven brands that connect with millions.

Earlier, Darshana helped redefine modern Indian retail at Future Group, Reliance Retail, and Hypercity, pioneering storytelling and innovation at a time when Indian consumers were discovering brands for the first time.

She is also a thought leader for ‘Growth Mindset” with her podcast show - The Darshana Shah Show hosting founders, CEO’s and entrepreneurs. Recognition - Darshana is recognized among the Pitch Top 50 Women Leaders in Marketing (2023–2026) and has been awarded Best Digital & Mobile Marketer (MMA 2023–2025), Titan C Suite by ET and many such recognitions.

A Harvard Business School alumna, she speaks regularly at E4M, IAMAI, and CMO Roundtables, and actively mentors the next generation of women leaders in marketing and transformation. Darshana is an AI-forward, human-centered CXO and one of the sharpest voices on what leadership, creativity, and growth look like in the age of reinvention.