Jignesh Shah
Category Head - Media & Marketing , AWL Agri Business
Jignesh Shah is a seasoned FMCG leader with over 20 years of experience in marketing, brand management, digital marketing, and business leadership. Currently serving as Head – Media & Marketing in AWL Agri Business Ltd., he leads strategic marketing initiatives and oversees key food categories. An MBA in Marketing, Mr. Shah embarked on his marketing journey with Vadilal, where he served as a Product & Brand Manager. He further honed his skills at Alembic Glass Industries Ltd. and Wagh Bakri, showcasing his prowess in brand management and strategic marketing. In 2014, Mr. Shah joined AWL Agri Business as an Associate Manager, marking the beginning of a remarkable journey within the organization. Over the years, he played a pivotal role in shaping the company’s food portfolio, particularly under the flagship brand Fortune. His strategic acumen and innovative marketing initiatives were instrumental in the successful growth of various product categories. Mr. Shah brings a powerful blend of marketing expertise, business acumen, and innovation to the evolving FMCG landscape.